WWE 2k20

2K Games wanted to do something big for WWE2k20. So instead of rolling with the cover star we were given, we pushed to make the WWE’s newest sensation—Becky Lynch—the cover star.

Becky was in the midst of a meteoric rise through the ranks of the WWE, and we convinced the powers that be to make Becky the first ever female Superstar to grace the cover of the game.

Becky was figuratively entering the boys club and smashing through the glass ceiling, so asking her to literally do it and Step Inside the most exclusive world of professional wrestling to date, wasn’t too much of a stretch. The media loved it, and the press was overwhelmingly positive, leading to record sales numbers for the WWE2k franchise in both digital and physical preorders.

Recognition

ADWEEK Ad of the Day

ARBY'S TWITTER ACCOUNT (Yes, Really )

ESPN

ESPN
SPORTS ILLUSTRATED
BLEACHER REPORT
SKY SPORTS
IGN
THE SUN

NEWSWEEK
UPROXX
HOTNEWHIPHOP
SCREEN RANT
FANSIDED
LITTLE BLACK BOOK
BLOOMBERG
SLANTED
HEAVY.
THE SAN FRANCISCO EGOTIST

With

ACD Phil Fattore
CD
Todd Eisner
ECD
Jamie Barrett
DIRECTOR
Carlos López Estrada