About Me

I’m a creative director based in the Bay Area.

I’ve been fortunate to create work with clients of every size, and whether that work is funny, emotional, smart, stupid, or any other adjective, I love figuring out the best way to tell a brand’s story in a way that connects with audiences.

I believe creative work needs to, well, work. So it should be based in strategy, built through collaboration, and solve clients’ challenges.

More than anything, I love being around engaging, talented people that make me feel like the dumbest guy in the room.

 Awards & Press

2017 CANNES Shortlist

2016 ONE SHOW Gold Animation

2016 ONE SHOW Silver Music Video

2016 ONE SHOW Shortlist Short Form Video

2018 RADIO MERCURY AWARDS Winner

2016 AICP Animation Shortlist

2016 AICP Design Winner

GRAPHIC DESIGN USA's People to Watch 2019

CMYK Top Young Creatives New Portfolios

LÜRZER’S ARCHIVE Issue 6/2017

LÜRZER’S ARCHIVE Selection

COMMUNICATION ARTS '16

2016 LIA Bronze Music Video/Animation

2016 WEBBY Advertising & Media

2016 NATIONAL ADDY Gold

2016 SPORTS CLIO Silver

2016 ANDY Shortlist x3

2016 Regional ADDY Gold

2016 SF ADDY Gold x2

2016 SF ADDY Silver x2

2016 SF ADDY Bronze x7

ADAGE Editor’s Pick x3

ADWEEK Ad of the Day x2

ADAGE Most Creative Holiday Cards ’17

DON’T GET ME STARTED Podcast Episode 285

THE CREATIVE CIRCUS Forum Speaker

CREATIVITY
HUFFINGTON POST
FAST COMPANY
THE DRUM
AGENCY SPY
MASHABLE
VULTURE
UPROXX
UNCRATE
GOOGLE CREATIVE ZOO
PRODUCT HUNT
BILLBOARD
XXL
COMPLEX
THE SOURCE
HIP-HOP WIRED
BOOOOOOOM
MOTIONOGRAPHER
DIGG
LITTLE BLACK BOOK
NEWSWEEK
NBC NEWS
SF WEEKLY
THE SAN FRANCISCO EGOTIST
STASH
ESPN
SPORTS ILLUSTRATED
BLEACHER REPORT
SKY SPORTS
SCREEN RANT
IGN
SHOOT ONLINE

Photo of Irene in a neon scene

 Experience

Dentsu Creative

Creative Director

May 2022–Present

barrettSF

Associate Creative Director

November 2019–May 2022

barrettSF

Sr. Art Director

January 2019–October 2019

barrettSF

Art Director

October 2016–June 2018

 Notable Clients

Bleacher Report

7-Eleven

CBS Sports

2k Games

Gong!

Subway

World Market

Asics

XFL

Stand Up 2 Cancer

Coupa

FTX

Oakland Athletics

Activision Blizzard

Walmart

Marriott Bonvoy

WWE

MLB