Bleacher Report wanted help creating their first piece of branded content. They had a simple edict: Make us something cool.

We came back with the idea to team up with beloved hip-hop duo Blackalicious, and create a breakneck and surreal world of animation to let everyone know Bleacher Report is about everything in sports from A to Z. Literally.

It resulted in recognition from The One Show, Clios, Andys, LIAs, Webbys, AICP, Communication Arts, Addys, and earned media from Pitchfork, Billboard, Spin, XXL, Complex, and 30+ additional press outlets, plus a Spotify single with 260k+ plays. All of it helped Bleacher Report kick-start their run to become the second-most-visited site for sports in the US, behind only ESPN.