Bleacher Report wanted help creating their first piece of branded content. They had a simple edict: Make us something cool. 

We came back with the idea to team up with beloved hip-hop duo Blackalicious, and create a breakneck and surreal world of animation to let everyone know Bleacher Report is about everything in sports from A to Z. Literally.

It resulted in recognition from The One Show, Clios, Andys, LIAs, Webbys, AICP, Communication Arts, Addys, and earned media from Pitchfork, Billboard, Spin, XXL, Complex, and 30+ additional press outlets, plus a Spotify single with 260k+ plays. All of it helped Bleacher Report kick-start their run to become the second-most-visited site for sports in the US, behind only ESPN.




BROADCAST & ONLINE VIDEO





RECOGNITION


2016 ONE SHOW Gold Animation
2016 ONE SHOW Silver
Music Video
2016 ONE SHOW Shortlist
Short Form Video
ADWEEK Ad of the Day
COMMUNICATION ARTS '16
2016 LIA Bronze Music Video: Animation
2016 AICP Animation Shortlist
2016 AICP Design Winner
2016 WEBBY Advertising & Media
2016 SPORTS CLIO Silver
2016 NATIONAL ADDY Gold
2016 Regional ADDY Gold
2016 ANDY Shortlist x3
2016 SF ADDY Gold Elements of Advertising
2016 SF ADDY Silver
Branded Content
ADWEEK
CREATIVITY
DEVOUR
AGENCY SPY
BILLBOARD
UPROXX
MOTIONOGRAPHER
BOOOOOOOOM
COMPLEX
XXL
HIP-HOP WIRED
PULSE
VULTURE
NBC NEWS
SF WEEKLY
STASH
THE EGOTIST
LITTLE BLACK BOOK













WITH

CW Jake Reilly
ACD Brad Kayal

CD Pete Harvey

ANIMATION Scholar LA









In 2017, we were asked to make wood (more) interesting. 

We quickly realized that when your product is as beautiful as redwood, you don’t have to do anything other than show it off. So technically, we didn’t need to show people a talking redwood puppet. We just wanted to. 

The result was Humboldt Redwood’s most successful consumer campaign to date, and recognition from Cannes Lions





BROADCAST









RECOGNITION

2017 CANNES Shortlist Film
2017 SF ADDYS Silver TV
ADWEEK Ad of the Day
FAST COMPANY
LITTLE BLACK BOOK







 

SOCIAL


After the initial campaign, (and with no production budget whatsoever) Redwood came to us asking to extend the campaign to social media.

Our solution? Humboldt Redwood is sustainable in their harvesting practices, so we thought their commercials should be sustainable as well. We created “Sustainable Footage”: New commercials made from reused footage. (Before pre-owned BMWs, too.)





SOCIAL

We also allowed our plank more time to pontificate about the nature of his world in “Wood for Thought”, all for low low price of non-Getty, royalty-free stock footage.









WITH

CW Peter Henningsen
ECD Jamie Barrett
DIRECTOR Mike Maguire












When hip-hop artist 21 Savage wanted to partner with Chime to promote financial literacy to kids, it was our job to connect the dots and highlight his passion behind it.

There’s a fun tension in a guy who sings about having a 12-car garage also having a passion for teaching young people about financial literacy. To help him with his passion, we developed a live-action production approach in the middle of a pandemic, while partnering with with Chime’s internal brand team and production company Scholar to develop how chime’s bright, vector-based iconography would translate into animation, as well as marry with live-action footage. 

In less than a month, it led to more than 630,130,335 impressions, great press for the program, lots of interested kids, and more positive comments on social media than any of us are used to. 





ONLINE,  BROADCAST, & SOCIAL VIDEO









RECOGNITION

AD AGE
AGENCY SPY
THE SOURCE
ICE CREAM CONVOS
THE SF EGOTIST
LITTLE BLACK BOOK

2020 SF ADDY Bronze Branded Content














































WITH

ACD Phil Fattore
CD Todd Eisner
ECD Jamie Barrett
DIRECTOR Ron Brodie
ANIMATION Scholar LA













CBS came to us to help launch their new 24/7 streaming sports network. It’s free coverage dedicated to scores, news, and highlights—not hot takes or talking heads.

So, how do you sell sports coverage without all the extra fluff? You know, the way it used to be? Like you used to sell anything else, of course.

We let viewers know that CBS Sports HQ is the most tingly, full-bodied, absorbent, and fast-acting sports coverage you can find.





ONLINE VIDEO















WITH

SR. CW Phil Fattore
CD Todd Eisner
ECD Jamie Barrett
Director Mike Maguire












Cost Plus World Market is huge in the world of holiday shoppers. From decor to entertaining to tons of holiday treats, shoppers know it’s Christmas HQ. So much so that they’ve come to expect fun, family-friendly spots every year. In 2019, we asked a question we wanted to know ourselves: “What’s Santa Claus’ favorite kind of cookie?”’

The campaign had 1.7B impressions across all mediums/initiatives, and Brand Interest across YouTube saw a 576% increase, with the highest lift coming from our "Cookie Jar" long-form unit with an increase of 1,200%, up 70% YOY.

This all led to ~500K incremental shoppers to brick and mortar stores and sales up 7.9M to forecast. 





BROADCAST & ONLINE VIDEO






DESIGN

Cost Plus World Market has a ton of touchpoints for all their campaigns. To ensure a unified look and feel across such a diverse range of applications, we developed an in-depth style guide and toolkit to deliver a hollistic visual experience through in-store signage, direct mail, social posts, digital video, coupons, and whatever else inevitably cropped up.







SOCIAL VIDEO

In addition to a larger storytelling spot, CPWM wanted to be able to highlight individual holiday items using the “gift thoughtfully” tagline, and our holiday style guide to create “snackable :15 spots” for social media.

We created a format that allowed them to highlight three products and tell a quick, fun story, all within 15 seconds.














WITH

SR. CW Phil Fattore
CD Todd Eisner
D Angelique Hering
ECD Jamie Barrett
Director Craig Gillespie