When hip-hop artist 21 Savage wanted to partner with Chime to promote financial literacy to kids, it was our job to connect the dots and highlight his passion behind it.

There’s a fun tension in a guy who sings about having a 12-car garage also having a passion for teaching young people about financial literacy. To help him with his passion, we developed a live-action production approach in the middle of a pandemic, while partnering with with Chime’s internal brand team and production company Scholar to develop how Chime’s bright, vector-based iconography would translate into animation, as well as marry with live-action footage.

In less than a month, it led to more than 630,130,335 impressions, great press for the program, lots of interested kids, and more positive comments on social media than any of us are used to.