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Bleacher Report wanted help creating their first piece of branded content. They had a simple edict: Make us something cool. 

We came back with the idea to team up with beloved hip-hop duo Blackalicious, and create a breakneck and surreal world of animation to let everyone know Bleacher Report is about everything in sports from A to Z. Literally.

It resulted in recognition from The One Show, Clios, Andys, LIAs, Webbys, AICP, Communication Arts, Addys, and earned media from Pitchfork, Billboard, Spin, XXL, Complex, and 30+ additional press outlets, plus a Spotify single with 260k+ plays. All of it helped Bleacher Report kick-start their run to become the second-most-visited site for sports in the US, behind only ESPN.



BROADCAST & ONLINE VIDEO




RECOGNITION


2016 ONE SHOW Gold Animation
2016 ONE SHOW Silver Music Video
2016 ONE SHOW Shortlist Short Form Video
ADWEEK Ad of the Day
COMMUNICATION ARTS '16
2016 LIA Bronze Music Video: Animation
2016 AICP Animation Shortlist
2016 AICP Design Winner
2016 WEBBY Advertising & Media
2016 SPORTS CLIO Silver
2016 NATIONAL ADDY Gold
2016 Regional ADDY Gold
2016 ANDY Shortlist x3
2016 SF ADDY Gold Elements of Advertising
2016 SF ADDY Silver Branded Content
ADWEEK
CREATIVITY
DEVOUR
AGENCY SPY
BILLBOARD
UPROXX
MOTIONOGRAPHER
BOOOOOOOOM
COMPLEX
XXL
HIP-HOP WIRED
PULSE
VULTURE
NBC NEWS
SF WEEKLY
STASH
THE EGOTIST
LITTLE BLACK BOOK






Go ahead, scroll through that tasty art.





WITH

CW Jake Reilly
ACD Brad Kayal
CD Pete Harvey
ANIMATION Scholar LA